is BlackHat SEO
BlackHat SEO, spamdexing, splogs,
etc, is the use of techniques that attempt to get websites to
the front of search engines but against search engines' Terms
of Service (TOS). Blackhats and spammers continually change their
tactics and techniques in order to stay ahead of search engines
and their ability to identify spam and blackhat techniques.
Blackhat SEO and Spamming
SEO, or spamdexing as it is also called, often uses
spamming techniques in order to elevate a site. Techniques can
include bombarding forums and website posts with a link back to
the site being promoted. Other techniques of blackhats is to use
coding within webpages that trick the search engines, including
Many software application are written specifically
for the blackhat SEO in mind or even more for new website owners
that do not understand search engine optimization nor search engines.
Many different SEO Blackhat applications are being marketed today
that promotes websites through spamming forums, spamming blogs,
posts, etc. The purpose is to make the offending website appear
"more important" online through many multiple links.
Why SEO Pro's Use BlackHat Tecniques?
So-called SEO Professionals use blackhat techniques
to quickly boot a site to the top of the search engines before
the search engines discover what is happening and then de-lists
them or bans them from the result pages. Sites that have been
banned may opt for reinclusion after the problem(s) is fixed,
however, that is not an ideal move at all.