Good Keyword and Keyword Phrases
keyword and keyword phrases are a necessity in
driving targeted traffic toward sites. This is the traffic
that has the potential to be converted into paid visitors.
Keyword research is needed to choose good keywords and
keyword phrases that users type into the search engines. When
targeted keywords are entered into the search engine, the goal is to
have the website in the upper portion of the page. In the
newspaper business this is called the 'upper fold' which
sells advertising for premium pricing.
Broad and Narrow-tailed
Keywords can be divided into two categories:
Broad keywords and Long-tailed keywords. An example would be
'SEO' as a very
broad keyword while 'Texas SEO' is
more narrow, 'Dallas SEO'
even more narrow and the very end of this geographic keyword
set of phrases would be 'Highland Park SEO' a much less
entered search term. On the end of the spectrum, choosing a
too narrow-tailed keyword could generate no traffic.
Ideally, the broader search term where a
website can reach the first few SERP pages the better. This
can be done but the amount of worked/effort can generally be
judged by the amount of documents that result in that
particular search term; the more documents competed against,
the higher degree of difficulty/work.
Specific pages will be designed that focus on
choosing good keywords. Research will be performed and the
page will be optimized with
copywriting to give unique
content that will be properly indexed by the search
Mistakes to Avoid in Choosing
- Accepting a keyword or phrase that is too broad and too
- Choosing a keyword that is too narrow and will bring
little if any traffic
- Keywords that are not searched
- One-word keywords
- Keywords not associated with the website and/or
Dallas SEO- Texas Search Engine Optimization-