Dallas SEO Texas Search Engine Optimization

Good Keyword and Keyword Phrases

Good keyword and keyword phrases are a necessity in driving targeted traffic toward sites. This is the traffic that has the potential to be converted into paid visitors. Keyword research is needed to choose good keywords and keyword phrases that users type into the search engines. When targeted keywords are entered into the search engine, the goal is to have the website in the upper portion of the page. In the newspaper business this is called the 'upper fold' which sells advertising for premium pricing.

Broad and Narrow-tailed Keywords

Keywords can be divided into two categories: Broad keywords and Long-tailed keywords. An example would be 'SEO' as a very broad keyword while 'Texas SEO' is more narrow, 'Dallas SEO' even more narrow and the very end of this geographic keyword set of phrases would be 'Highland Park SEO' a much less entered search term. On the end of the spectrum, choosing a too narrow-tailed keyword could generate no traffic.

Ideally, the broader search term where a website can reach the first few SERP pages the better. This can be done but the amount of worked/effort can generally be judged by the amount of documents that result in that particular search term; the more documents competed against, the higher degree of difficulty/work.

Specific pages will be designed that focus on choosing good keywords. Research will be performed and the page will be optimized with copywriting to give unique content that will be properly indexed by the search engines.

Mistakes to Avoid in Choosing Keywords:

  1. Accepting a keyword or phrase that is too broad and too competitive
  2. Choosing a keyword that is too narrow and will bring little if any traffic
  3. Keywords that are not searched
  4. One-word keywords
  5. Keywords not associated with the website and/or business
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