Quality Link Building is a
optimization process necessary for a site to
achieve good results in the search engines. It is not
necessarily the amount of links that lead in to a site but
the quality of links. A few characteristics of "quality"
would assume relevancy to your website. A website about
'Wine' should have links pointing to it from other sites
about Wine not about beer or whiskey. One way of achieving
good quality link building using relevant links and
deep-linking is to create similar
high-quality web pages on a blog that relates to the
Another characteristic of a good
quality link is Page Rank(PR) factor (a Google
term) where the link is listed. A website about Wine that
has another wine site with a PR5 pointing to it is very
good and has alot of weight with search engines. The
quality of that page for a PR5 is what particularly search
engines weigh along with the relevancy of information when
outbound links from the page point to another site.
Also a myth by some so-called SEO Professionals will use
scare tactics and tell its clients that it ensures quality
link building that will not get your site banned by the
search engines through links placed in poor-ranking
webpages or web directories; pure bunk! Dallas SEO
Carefully uses some low-ranked web directory pages that do
show benefit. Search engines do not ban sites because some
bad sites may point to them with links. No one can control
who links to their sites.
Another myth is that the shear number of
links leading back to your site determines your search
engine ranking; not so. There are many factors that
determine how sites are ranked. The quality of links
leading back into our clients' sites has a huge role in
search engine results. Dallas search engine positioning
strives to bring the highest quality performance to sites
to ensure they rank as well as expected.
Possible Metrics Considered
by Search Engines for Quality Inbound Links:
Reciprocal or One-way links. Reciprocal links
are not given as much weight as one-way links; Dallas
SEO uses no reciprocating links.
The number of links on a page. The fewer links
that a page has inbound to another page the
Page Rank. A Google term, however, other
search engines consider the rank of a page with their
Link maturity. The longer a link has been in
place the more weight it is given.
Page maturity. The older a page is may have
more weight, however, the link age may likely be the
Location of the link on a page. Links toward
the beginning of the page may have more weight than
those farther down the page.
Anchor text of the link. Pages will rank
better for that specific keyword or phrases but those
keywords should vary to increase that pages rank.
The text surrounding the link. The text around
the link is not as important as the link itself but
still gives weight to the actual text link.
The number of links on a page. Generally
speaking the less links on the page the better.
Topically related sites are best. Topics that
relate to the site being linked is given more
Topically related pages are given more weight.
Pages with unrelated topics are given less weight than
a page with topically related information.
The Authority of the Site. Last but definitely
not least is the authority a site has, i.e. .gov,
Dallas SEO ensures that
inbound links will have relevant, good keywords and copywriting that
strengthens the links and inturn helps the website.
Dallas SEO- Texas Search
Engine Optimization- Link Building