Redirect- a legitimate redirect to a newly
moved or redirected webpage.
Redirect- refers to pages that have been
forbidden access- administrators of sites may be
blocking search engines or other type searches, i.e.,
software checking for broken links.
error- a page that is no longer available on a
error- refers to the site's server being
an absolute url defines the exact address where the site or
page is on the web including the http:// such as where this
page is located>
protocols like gopher://, file:// or ftp:// can also be
Google's Pay-Per-Click program.
a term meaning a proprietary set of rules that search engines
utilize to rank searches on their index pages for users'
queries. The algorithms are proprietary secrets of
engine companies to keep websites from cheating to get
top results for search queries.
Tags- these are textual attributes given to
text- refers to the visible text for a hyperlink;
the visible link text given to a link that points to another
website or web page.
application programming interface.
Update- refers to Google's complex algorithmic
changes in Jan. 2004 that saw many websites disappearing
from the search engine result pages (SERP). The update
upended free subdomains and sites with spam-type links
SEO Terms- Texas SEO- all rights
are hypertext links that point back to a website; also
known as inbound links.
An SEO term used when a site has been removed from a search
engine's index due to terms of violations.
SEO- is generally referred to as search engine
optimization that abuses and goes against the terms of
service set forth by each inidividual search engine's
Ads- also called "banner blindness"- A Search
Engine Optimization term that refers to how users may see
banner ads or flashing ads by just naturally ignoring them.
Generally Banner Ads that are vague in content and ask users
to sign up or click through for some enticing benefit. Many
of these ads are seen through free email accounts that
internet users procure.
short for weblog that is a journal or newsletter
that is regularly updated and often reflects the personality
of the author.
abbreviation for a robot or spider that
scans the web. Bots are geared toward different functions
from indexing web pages for search engines to harvesting
e-mail addresses for spammers.
SEO strategies linking into sites from bookmarking
Websites- websites with just a few pages designed
for simple, topically short commerce.
or Dead Link- a link that does not actually point to
a web page on the internet.
Terms- Texas SEO- all rights reserved.
Style Sheets- written in a markup language using
style sheets that describes the format and look commonly used
in html and xhtml documents.
a reference that has been used in writing to give credit to
the author that is cited or their work cited. Mostly with
webpages a link is given to cite the source and give
Rate- Also known as CTR, refers to
the number of people who view a link versus the number of
people who actually click on that link; this
click-through-rate is represented in a
Cloaking is presenting a page to a search engine spider that
is not what a human sees. The technique is abused by
spammers for keyword stuffing. Cloaking is a violation of the
Terms Of Service of search engines and may lead to
an action where a user buys a product, fills out a form or
signs up for a newsletter for example. Analytical software
can help determine visitor's actions within a website to
increase performance for a more productive ROI.
Cost- a term representing the total cost of
adverstising or investment divided by the number of sales
conducted during the advertising campaign. An example would
be 10 sales where $1,000 spent on the campaign would result
in $100/ sale.
techniques search engines use to report more than one web
page from a single domain in a results query; this prevents
single domains from dominating an entire results
(CPC)- This is the figure used to determine how much
an advertiser pays when a potential buyer cliks on the ad to
be taken to the advertiser's site.
Terms- Texas SEO- all rights reserved.
the search engine bots that crawl web pages for
Thinking- a deliberate, often time slow process
(producing better results) of arriving at the best avenue in
determining a solution to a given problem.
Sourcing- where assigned work tasks are given to the
undefined public versus a single group or business.
Click Through Ratio. The number or percentage of
clicks on a web page in consideration to the number of times
it is displayed to the user.
Refresh- a term to reflect the search engine results
for recent algorithmic changes.
is when a web page or domain is removed from a search engines
index; usually occurs because of a violation of a search
an organized collection of internet sites; some directories
are related to specific topics called niche
Digital Millinnium Copyright Act. Protects users text,
webpages and websites from those that would "scrape content"
or just outright steal it and repost it on their own
Authority- basically how domains rank against each
other in a variety of signals such as quality content,
inbound and outbound links, social signals,
Pages- pages designed primarily for search engines
but not with acutal information or products the user the user
Down- refers to clicking through categories and
subcategories to get to specific topics.
Pages- refer to web pages that change on a regular
basis versus static pages that rarely change or add content.
Users actions or selections may change the page with content
delivered from a database.
Exact Match Anchors. Exact anchor text that matche
keyword rich domain names or exact anchors for keyword rich
exact match domain for targeted keywords, such as
for the key words "SEO Terms" one would get a site
Extensible Provisioning Protocol is an authorization code
that allows transfers of domains to other domain
a Google term that refers to its algorithm adjusted in small
increments, on a daily/regular basis versus major algorithmic
changes where sites may be upended across the spectrum of
stands for free-for-all; these are websites that are
primarily just stuffed with any links, with no categories or
content structure and offering little to no value by search
engines or humans.
Update - referes to a big change in Google's
algorithm in Nov. 2003.
an html tag that allows for multiple web pages to be
displayed simultaneously. Most search engines cannot properly
index pages with frames which does not compliment
Search Engine Optimization Terms-
Texas SEO- all rights reserved.
the search results inside a particular geographical area,
i.e., a search by a user in the Dallas, Texas area for Dallas
of Terms- Keywords, phrases, business jargon, buzz
words, etc. that are defined to help users understand the
meaning and content of where they are placed.
Bombing- An SEO term meaning a technique used to
influence keywords or keyword phrases. This can happen when
several sites use consistent anchor text when referencing a
particular subject. One of the most famous examples was when
"miserable failure" was linked to President George Bush.
Google claims it has fixed this technique and it is no longer
Google's spider that crawls web pages and indexes
Dance- where Google's algorithm varies on a frequent
basis changing search results as it happened. The "dance is
not seen as often nowaday.
Insights- now Google
Penalties- negative repurcussions when violating
Google's Terms of Service (TOS) that result in lower search
Supplemental Results Pages- Google maintains several
search databases. Some are specialty databases such as blogs,
news services, etc., however the main two databases are the
primary databases and the supplemental databases. The
determination to these databases responsibilities' is that
primary results are always returned alone unless few results
are available in which supplemental results will also be
Google Trends- a
particular search on Google's engines for trends regarding a
specific search over a period of time (months and
or Header Tag - An html tag for headings and
subheadings where up to 6 headings are allowed on a page. The
search engines consider them important when keywords are
contained in the (sub)headings.
Text- is text that is not visible to humans but is
visible to search engines. Most often the text is cloaked
from view by assuming the same color as the web
a hit is often confused with page views or visitors but it is
the number of requests on a server. For example, a web page
with 3 images would deliver 4 hits, one for the webpage and 3
for the images.
Crowding- when search results are dominated from
pages from the same site.
Corporation for Assigned Names and Numbers. The
description on their sites states that it, "is responsible
for the global coordination of the Internet's system of
unique identifiers. These include domain names (like .org,
.museum and country codes like .UK), as well as the addresses
used in a variety of Internet protocols."
an SEO term that refers to when a site is shown on search
results pages. When that site is "clicked" that becomes a
"click through rate".
Link (IBL)- refers to a link on another page (b)
that points to another web page (a); web page "a" has an
inbound link while web page "b" has an outbound link. Also
called inbound links or IBL's.
Link Quality- the strength of a link based on
several properties such as the Page Rank of the web page
listing you, the anchor text used, the surrounding links on
the page and the surrounding text and its relevance to
the ability for web pages to be indexed by the search
engines. Locked .pdf files and text within graphics are
examples of content not able to be indexed.
modifying words to verbalize different grammatical
the act of entering; for our knowledge, how did a user access
the web page or site.
Terms- Texas SEO- all rights reserved.
Script- a relativley simple programming script that
is not search engine optimization friendly.
An SEO Term meaning a single descriptive word entered into a
search engine query.
Keyword Effectiveness Index
Phrase- An SEO Term, meaning a set of multiple
words entered into a search engine for a query.
Stuffing- is when search engine optimizers overuse
keywords heoping to get better placement in the search
Key Performance Indicator is measurements used to show SEO
Dirichlet Allocation (LDA)- a manner in which to
understand topics in a sentence
Semantic Indexing (LSI)- is a term where search
engines are able to determine words or phrases that are
Equity- the amount and quality of links pointing to
a web page or site.
Farms- websites that have a huge amount of
unorganized links and are designed to get as many links as
possible without regard to the quality of site and what it
offers human visitors.
Manipulation- where links are placed around the
internet in attempt to raise pages in search
Popularity- An SEO term that refers to the
number of inbound links and the quality of those links as far
as page ranking (PR). This is a major factor in determining
search result positions.
Profile- the overall characteristics of
backlinks pointing toward a site, such as link text, quality
of the site where the link resides, the other links or text
surrounding the links, etc.
Quality- link quality can be determined by where it
comes from, as in an authoratitive site, high-ranking site or
possibly a content related site with high page rank. The
determination is by search engines and they may change how
they view link quality as they deem.
Swapping (Reciprocol Links)- Refers to one website
exchanging links with another website.
Validator- a program that scans a website for broken
links then generates a report.
Wheels- a.k.a., web rings, link rings, etc. Spamming
techniques that some SEO's and link building companies still
attempt to trick customers into thinking its a powerful
technique to improve search results; not.
File- Each website has a log file that is stored on
the server that has various information such as search terms
that internet users entered into search engines to get to the
site, other websites that brought traffic to the site,
inbound links a user followed, how much time the user spent
on pages, unique visitors, visitor geographic locations,
Tail Phrases- An SEO term that refers to less
commonly used good keyword phrases that clients may target in
order to have quicker success in SERPs, however, the targeted
traffic would naturally not be as great using broader keyword
phrases. This phrase has its origination in statistics from
the Bell Curve statistical model.
me...get over it, I did; crawling interactive pages or sites
and not chatting or asking questions such as in forums or
sites to leave comments or questions.
(MFA)- A term that refers to websites that are made
to simply bring in traffic that will be directed to click on
Adsense ads to deliver pay to the web owner. These sites
usually have no user value but are highly optimized on-page
and off-page for search engines.
Submission- refers to submitting a site to
adirectory mannually, by hand, versus submissions using
Description- one or two sentences hidden within the
html code describing the webpage.
Keywords- the sets of individual keywords or keyword
phrases grouped by commas that are relevant to the webpage
and hidden with the html coding.
Search Engine - A search engine that retrieves
indexed pages from other search engines such as Google and
Yahoo then presents them to users with their own proprietary
algorithms versus Google's or Yahoo's algorithms.
Tag- An html tag that is entered within the head of
a webpage that describes the content of the webpage. Many
webmasters have abused this tag which search engines used to
help index the page properly along with keyword descriptions;
it is becoming less important as far as SERP's.
statistical measure of the site's performance, traffic, the
particular way traffic came, time spent on pages and the
site, conversions, etc.
Engine Optimization Terms- Texas SEO- all rights
SEO- a blackhat SEO technique that uses bad
text links with negative connatations linking back to a
competitors site, linking competitors to link farms and
free-for-all sites, etc.
Optical Character Recognition.
Ranking- refers to factors considered by the search
engines when ranking a web page such as number of backlinks,
quality of backlinks, actual linking text, etc.
Ranking- An SEO term that refers to factors
considered by search engines to rank a web page such as
number of inbound links, outbound links, text headings,
quality of content, unique content, number of worded text,
a search engine term that refers specifically to a file that
defines relationships between words.
Directory Project- a directory that is operated and
controlled by individuals within a large group experienced in
specific areas of expertise to help deliver the best search
results that search engines trust.
Link- is when web page "a" links to web page "b"
then web page "a" is said to have an outbound link and "b"has
an 'inbound link' from "a".
Authority- the Page Rank given to a particular web
page in response to the quality of incoming links.
Rank (PR)- A Google term given to a particular web
page. That factor is now updated often if not daily and given
a ranking score upon a multitude of variables known mostly to
Google. The primary factor of PR is link
Update- a Google algorithm update designed
to filter out low-quality content site that started in Feb.
Hosting- a blackhat technique to serve up the
blackhat's website on another individual's or business
(PPC) - an advertising term where advertisers only
pay for the ad if a user clicks the ad which takes the user
Update- a Google algorithm update designed
to filter web spam; the spammy sites linking back to the
Terms- Texas SEO- all rights reserved.
a word or group of words entered into a search engine's
search box. Queries may be grouped into three major
users desiring particular information.
people wanting a unique purchase.
travelers wishing to get to a destination point.
refers to the position of a webpage when a query is entered
into a search engine. An example would be "SEO"
entered into a search engine with a site listed in the fourth
position' the site would be considered to rank 4th for that
particular keyword or phrase.
Links- a linking strategy where websites link to
URL- a shorter url than an absolute url such as just
naming the page with the extension like (1) in the same
directory <a href="widgets.html">, (2) if in the same
subdirectory <a href="widgets/purplewidgets.html">, (3)
if going up a directory then <a
Cononical- "A canonical page is the preferred
version of a set of pages with highly similar content",
according to Google.
how a website appears visually.
Request For Proposal.
refers to the search engine mechanisms that crawl sites to
An SEO term that refers to a simple notepad file where
webmasters ask the bots or search engine spiders which pages
they may access and index within a website.
means 'return of investment' where the return comes from an
investment of cash value or labor or a combination of
a term refering to how Google estimates websites and
'possibly' webpages that are new and not treated like
'seasoned' or aged domains or pages having authority,
thereby, not showing in search results.
web pages are assigned scores while the "best", most relevant
page should fall into the top of the search results and is
assigned a score while the other pages are scored in
reference to the top listing and are listed in scored
Search Engine Marketing which SEO is a smaller or separate
a sub disciple of linguistics that focuses on
stands for Search Engine Optimization which is a technique to
have web pages rank as high as possible using on-page
optimization and off-page optimization.
Blogs- blogs that provide relevant content and
inbound and authoritative outbound links to help improve the
quality and content of a website. Generally, latest
informational news or vertical news relating to the main
website where content is added usually more frequently and
does not have to be as topically specific as the main
Penalty- a "penalty" by the search engines that
determines the website has been involved in some spammy
activty; the result is a lower ranking where few visits will
Engine Result Page (SERP)- Refers to the page(s) of
the search results and what positioning sites are
Social Media Optimization-
Oil- what we don't use.
Media- media where users around the world
connect, communicate and receive information from other users
and businesses worldwide.
An SEO term that is referred to in the search engine world of
manipulating search engine results in order to
achieve a higher position. Several techniques may be used
such as keyword stuffing, useless content generated
by software with keywords stuffed in the document, etc. This
violates Terms of Service with search engines and
will generally get sites banned or reduced in
refers to a cross between spamming and indexing where
blackhat SEOers attempt to get listed high in the
Spiders are search engine robots or bots that crawl web pages
on sites to index them and gather the content on the
Pages- An introductory, beginning page on a website
that generally uses Flash or another type of heavy graphics
that usually has little value in SEO and can easily have no
value to search engines but esthetic value to human
visitors. These type pages are notorious for
spam blogs that are often used to promote ads or new websites
with content often scraped or stolen from other legitimate
websites or blogs.
Websites - websites that rarely change but are cheap
to build but cross website changes can be time
the process of bringing words down to their base meaning;
i.e. he runs, she ran, he is running, back to the original
webpages that appear to have language that is loaded with
keywords and unnatural language.
Terms- Texas SEO- all rights reserved.
Data- data that is not necessarily fresh data but
has other varying attributes.
Corpora or Corpus (plural)- a linguistics term; for
SEO interests is a large, structured set of texts that are
digitally stored and able to be retrieved in a structured
Linking- An SEO term that refers to a technique used
to deceive the search engines where one site links to the
second site who links to a third site which in turn links
back to the first site. A technique not endorsed by
Top Level Domains such as .com, .info., .biz, etc.
refers to the viewable text on a folded newspaper; the upper
half of a newspaper.
Resource Locator (URL)- an internet address such as
http://www.seo-metro.com/seo-terms.html where the http is the
access protocol, the domain name seo-metro.com and the file
name or resource, in this case seo-terms.html with html as
the file extension.
Slurp- Yahoo!'s bot that crawls web pages for later
indexing and in the end, search results.
Crawler- machines and programs that crawl or
"search" the web for usable
Hat SEO- Search
Engine Optimization practices that adhere to various
search engine practices that benefits individual webpages and
websites through positive on and off page
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