Texas SEO Search Engine Optimization

SEO Terms

Search Engine Optimization Terms

301 Redirect- a legitimate redirect to a newly moved or redirected webpage.

302 Redirect- refers to pages that have been temporarily moved.

403 forbidden access- administrators of sites may be blocking search engines or other type searches, i.e., software checking for broken links.

404 error- a page that is no longer available on a website.

503 error- refers to the site's server being unavailable.

Absolute URL- an absolute url defines the exact address where the site or page is on the web including the http:// such as where this page is located> http://www.seo-metro.com/seo-glossary/seo-terms.html. Other protocols like gopher://, file:// or ftp:// can also be used.

Adwords- Google's Pay-Per-Click program.

Algorithms- a term meaning a proprietary set of rules that search engines utilize to rank searches on their index pages for users' queries. The algorithms are proprietary secrets of search engine companies to keep websites from cheating to get top results for search queries.

Alt Tags- these are textual attributes given to web graphics.

Anchor text- refers to the visible text for a hyperlink; the visible link text given to a link that points to another website or web page.

API- application programming interface.

Austin Update- refers to Google's complex algorithmic changes in Jan. 2004 that saw many websites disappearing from the search engine result pages (SERP). The update upended free subdomains and sites with spam-type links pointing back.

SEO Terms- Texas SEO- all rights reserved.

Backlinks- are hypertext links that point back to a website; also known as inbound links.

Banned- An SEO term used when a site has been removed from a search engine's index due to terms of violations.

BlackHat SEO- is generally referred to as search engine optimization that abuses and goes against the terms of service set forth by each inidividual search engine's policy.

Blind Ads- also called "banner blindness"- A Search Engine Optimization term that refers to how users may see banner ads or flashing ads by just naturally ignoring them. Generally Banner Ads that are vague in content and ask users to sign up or click through for some enticing benefit. Many of these ads are seen through free email accounts that internet users procure.

Blog- short for weblog that is a journal or newsletter that is regularly updated and often reflects the personality of the author.

Bot- abbreviation for a robot or spider that scans the web. Bots are geared toward different functions from indexing web pages for search engines to harvesting e-mail addresses for spammers.

Bookmarking- SEO strategies linking into sites from bookmarking websites.

Brochure Websites- websites with just a few pages designed for simple, topically short commerce.

Broken or Dead Link- a link that does not actually point to a web page on the internet.

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Cascading Style Sheets- written in a markup language using style sheets that describes the format and look commonly used in html and xhtml documents.

Citations- a reference that has been used in writing to give credit to the author that is cited or their work cited. Mostly with webpages a link is given to cite the source and give credit.

Clickthrough Rate- Also known as CTR, refers to the number of people who view a link versus the number of people who actually click on that link; this click-through-rate is represented in a percentage.

Cloaking- Cloaking is presenting a page to a search engine spider that is not what a human sees. The technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of search engines and may lead to banning.

Conversion- an action where a user buys a product, fills out a form or signs up for a newsletter for example. Analytical software can help determine visitor's actions within a website to increase performance for a more productive ROI.

Conversion Cost- a term representing the total cost of adverstising or investment divided by the number of sales conducted during the advertising campaign. An example would be 10 sales where $1,000 spent on the campaign would result in $100/ sale.

Clustering- techniques search engines use to report more than one web page from a single domain in a results query; this prevents single domains from dominating an entire results page.

Cost-Per-Click (CPC)- This is the figure used to determine how much an advertiser pays when a potential buyer cliks on the ad to be taken to the advertiser's site.

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Crawlers- the search engine bots that crawl web pages for indexing.

Critical Thinking- a deliberate, often time slow process (producing better results) of arriving at the best avenue in determining a solution to a given problem.

Crowd Sourcing- where assigned work tasks are given to the undefined public versus a single group or business.

CTR- Click Through Ratio. The number or percentage of clicks on a web page in consideration to the number of times it is displayed to the user.

Data Refresh- a term to reflect the search engine results for recent algorithmic changes.

De-listing- is when a web page or domain is removed from a search engines index; usually occurs because of a violation of a search engines' TOS.

Directory- an organized collection of internet sites; some directories are related to specific topics called niche directories.

DMCA- Digital Millinnium Copyright Act. Protects users text, webpages and websites from those that would "scrape content" or just outright steal it and repost it on their own pages.

Domain Authority- basically how domains rank against each other in a variety of signals such as quality content, inbound and outbound links, social signals, etc.

Doorway Pages- pages designed primarily for search engines but not with acutal information or products the user the user intended.

Drill Down- refers to clicking through categories and subcategories to get to specific topics.

Dynamic Pages- refer to web pages that change on a regular basis versus static pages that rarely change or add content. Users actions or selections may change the page with content delivered from a database.

EMA- Exact Match Anchors. Exact anchor text that matche keyword rich domain names or exact anchors for keyword rich named pages.

EMD- exact match domain for targeted keywords, such as for the key words "SEO Terms" one would get a site seoterms.com.

EPP- Extensible Provisioning Protocol is an authorization code that allows transfers of domains to other domain registrars.

Everflux- a Google term that refers to its algorithm adjusted in small increments, on a daily/regular basis versus major algorithmic changes where sites may be upended across the spectrum of natural topics/searches.

FFA- stands for free-for-all; these are websites that are primarily just stuffed with any links, with no categories or content structure and offering little to no value by search engines or humans.

Florida Update - referes to a big change in Google's algorithm in Nov. 2003.

Frames- an html tag that allows for multiple web pages to be displayed simultaneously. Most search engines cannot properly index pages with frames which does not compliment optimization.

Search Engine Optimization Terms- Texas SEO- all rights reserved.

GEO-Rankings- the search results inside a particular geographical area, i.e., a search by a user in the Dallas, Texas area for Dallas SEO.

Glossary of Terms- Keywords, phrases, business jargon, buzz words, etc. that are defined to help users understand the meaning and content of where they are placed.

Google Bombing- An SEO term meaning a technique used to influence keywords or keyword phrases. This can happen when several sites use consistent anchor text when referencing a particular subject. One of the most famous examples was when "miserable failure" was linked to President George Bush. Google claims it has fixed this technique and it is no longer valid.

Googlebot- Google's spider that crawls web pages and indexes them.

Google Dance- where Google's algorithm varies on a frequent basis changing search results as it happened. The "dance is not seen as often nowaday.

Google Insights- now Google Trends.

Google Penalties- negative repurcussions when violating Google's Terms of Service (TOS) that result in lower search rankings.

Google Supplemental Results Pages- Google maintains several search databases. Some are specialty databases such as blogs, news services, etc., however the main two databases are the primary databases and the supplemental databases. The determination to these databases responsibilities' is that primary results are always returned alone unless few results are available in which supplemental results will also be returned.

Google Trends- a particular search on Google's engines for trends regarding a specific search over a period of time (months and years).

Heading or Header Tag - An html tag for headings and subheadings where up to 6 headings are allowed on a page. The search engines consider them important when keywords are contained in the (sub)headings.

Hidden Text- is text that is not visible to humans but is visible to search engines. Most often the text is cloaked from view by assuming the same color as the web page.

Hit- a hit is often confused with page views or visitors but it is the number of requests on a server. For example, a web page with 3 images would deliver 4 hits, one for the webpage and 3 for the images.

Host Crowding- when search results are dominated from pages from the same site.

ICANN- Internet Corporation for Assigned Names and Numbers. The description on their sites states that it, "is responsible for the global coordination of the Internet's system of unique identifiers. These include domain names (like .org, .museum and country codes like .UK), as well as the addresses used in a variety of Internet protocols."

Impressions- an SEO term that refers to when a site is shown on search results pages. When that site is "clicked" that becomes a "click through rate".

Inbound Link (IBL)- refers to a link on another page (b) that points to another web page (a); web page "a" has an inbound link while web page "b" has an outbound link. Also called inbound links or IBL's.

Inbound Link Quality- the strength of a link based on several properties such as the Page Rank of the web page listing you, the anchor text used, the surrounding links on the page and the surrounding text and its relevance to you.

Indexable- the ability for web pages to be indexed by the search engines. Locked .pdf files and text within graphics are examples of content not able to be indexed.

Inflection- modifying words to verbalize different grammatical categories.

Ingress- the act of entering; for our knowledge, how did a user access the web page or site.

I.R.- information retrieval.

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Java Script- a relativley simple programming script that is not search engine optimization friendly.

Keyword- An SEO Term meaning a single descriptive word entered into a search engine query.

KEI- Keyword Effectiveness Index

Keyword Phrase- An SEO Term, meaning a set of multiple words entered into a search engine for a query.

Keyword Stuffing- is when search engine optimizers overuse keywords heoping to get better placement in the search results.

KPI- Key Performance Indicator is measurements used to show SEO performance.

Latent Dirichlet Allocation (LDA)- a manner in which to understand topics in a sentence structure.

Latent Semantic Indexing (LSI)- is a term where search engines are able to determine words or phrases that are similar.

Link Equity- the amount and quality of links pointing to a web page or site.

Link Farms- websites that have a huge amount of unorganized links and are designed to get as many links as possible without regard to the quality of site and what it offers human visitors.

Link Manipulation- where links are placed around the internet in attempt to raise pages in search results.

Link Popularity- An SEO term that refers to the number of inbound links and the quality of those links as far as page ranking (PR). This is a major factor in determining search result positions.

Link Profile- the overall characteristics of backlinks pointing toward a site, such as link text, quality of the site where the link resides, the other links or text surrounding the links, etc.

Link Quality- link quality can be determined by where it comes from, as in an authoratitive site, high-ranking site or possibly a content related site with high page rank. The determination is by search engines and they may change how they view link quality as they deem.

Link Swapping (Reciprocol Links)- Refers to one website exchanging links with another website.

Link Validator- a program that scans a website for broken links then generates a report.

Link Wheels- a.k.a., web rings, link rings, etc. Spamming techniques that some SEO's and link building companies still attempt to trick customers into thinking its a powerful technique to improve search results; not.

Log File- Each website has a log file that is stored on the server that has various information such as search terms that internet users entered into search engines to get to the site, other websites that brought traffic to the site, inbound links a user followed, how much time the user spent on pages, unique visitors, visitor geographic locations, etc.

Long Tail Phrases- An SEO term that refers to less commonly used good keyword phrases that clients may target in order to have quicker success in SERPs, however, the targeted traffic would naturally not be as great using broader keyword phrases. This phrase has its origination in statistics from the Bell Curve statistical model.

Lurker- me...get over it, I did; crawling interactive pages or sites and not chatting or asking questions such as in forums or sites to leave comments or questions.

Made-for-Adsense (MFA)- A term that refers to websites that are made to simply bring in traffic that will be directed to click on Adsense ads to deliver pay to the web owner. These sites usually have no user value but are highly optimized on-page and off-page for search engines.

Manual Submission- refers to submitting a site to adirectory mannually, by hand, versus submissions using software programs.

Meta Description- one or two sentences hidden within the html code describing the webpage.

Meta Keywords- the sets of individual keywords or keyword phrases grouped by commas that are relevant to the webpage and hidden with the html coding.

Meta Refresh-

Meta Search Engine - A search engine that retrieves indexed pages from other search engines such as Google and Yahoo then presents them to users with their own proprietary algorithms versus Google's or Yahoo's algorithms.

Meta Tag- An html tag that is entered within the head of a webpage that describes the content of the webpage. Many webmasters have abused this tag which search engines used to help index the page properly along with keyword descriptions; it is becoming less important as far as SERP's.

Metrics- statistical measure of the site's performance, traffic, the particular way traffic came, time spent on pages and the site, conversions, etc.

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Negative SEO- a blackhat SEO technique that uses bad text links with negative connatations linking back to a competitors site, linking competitors to link farms and free-for-all sites, etc.

OCR- Optical Character Recognition.

Off-page Ranking- refers to factors considered by the search engines when ranking a web page such as number of backlinks, quality of backlinks, actual linking text, etc.

On-page Ranking- An SEO term that refers to factors considered by search engines to rank a web page such as number of inbound links, outbound links, text headings, quality of content, unique content, number of worded text, etc.

Ontology- a search engine term that refers specifically to a file that defines relationships between words.

Open Directory Project- a directory that is operated and controlled by individuals within a large group experienced in specific areas of expertise to help deliver the best search results that search engines trust.

OutBound Link- is when web page "a" links to web page "b" then web page "a" is said to have an outbound link and "b"has an 'inbound link' from "a".

Page Authority- the Page Rank given to a particular web page in response to the quality of incoming links.

Page Rank (PR)- A Google term given to a particular web page. That factor is now updated often if not daily and given a ranking score upon a multitude of variables known mostly to Google. The primary factor of PR is link popularity.

Panda Update- a Google algorithm update designed to filter out low-quality content site that started in Feb. 2012.

Parallel Indexing-

Parasite Hosting- a blackhat technique to serve up the blackhat's website on another individual's or business server.

Pay-Per-Click (PPC) - an advertising term where advertisers only pay for the ad if a user clicks the ad which takes the user to advertiser.

Penguin Update- a Google algorithm update designed to filter web spam; the spammy sites linking back to the targeted website.

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Query- a word or group of words entered into a search engine's search box. Queries may be grouped into three major categories:

  1. Informational- users desiring particular information.
  2. Transactional- people wanting a unique purchase.
  3. Navigational- travelers wishing to get to a destination point.

Ranking- refers to the position of a webpage when a query is entered into a search engine. An example would be "SEO" entered into a search engine with a site listed in the fourth position' the site would be considered to rank 4th for that particular keyword or phrase.

Recipricol Links- a linking strategy where websites link to each other.

Relative URL- a shorter url than an absolute url such as just naming the page with the extension like (1) in the same directory <a href="widgets.html">, (2) if in the same subdirectory <a href="widgets/purplewidgets.html">, (3) if going up a directory then <a href="../home.html">

Rel Cononical- "A canonical page is the preferred version of a set of pages with highly similar content", according to Google.

Rendering- how a website appears visually.

RFP- Request For Proposal.

Robot- refers to the search engine mechanisms that crawl sites to index information.

Robots.txt- An SEO term that refers to a simple notepad file where webmasters ask the bots or search engine spiders which pages they may access and index within a website.

ROI- means 'return of investment' where the return comes from an investment of cash value or labor or a combination of both.

Sandbox- a term refering to how Google estimates websites and 'possibly' webpages that are new and not treated like 'seasoned' or aged domains or pages having authority, thereby, not showing in search results.

Score- web pages are assigned scores while the "best", most relevant page should fall into the top of the search results and is assigned a score while the other pages are scored in reference to the top listing and are listed in scored order.

SEM- Search Engine Marketing which SEO is a smaller or separate part.

Semantics- a sub disciple of linguistics that focuses on meanings.

Semantic Text Processing-

SEO- stands for Search Engine Optimization which is a technique to have web pages rank as high as possible using on-page optimization and off-page optimization.

SEO Blogs- blogs that provide relevant content and inbound and authoritative outbound links to help improve the quality and content of a website. Generally, latest informational news or vertical news relating to the main website where content is added usually more frequently and does not have to be as topically specific as the main site.

SEO Penalty- a "penalty" by the search engines that determines the website has been involved in some spammy activty; the result is a lower ranking where few visits will occur.

Search Engine Result Page (SERP)- Refers to the page(s) of the search results and what positioning sites are in.

SMO; Social Media Optimization-

Snake Oil- what we don't use.


Social Media- media where users around the world connect, communicate and receive information from other users and businesses worldwide.

Spam- An SEO term that is referred to in the search engine world of manipulating search engine results in order to achieve a higher position. Several techniques may be used such as keyword stuffing, useless content generated by software with keywords stuffed in the document, etc. This violates Terms of Service with search engines and will generally get sites banned or reduced in ranking.

Spamdexing- refers to a cross between spamming and indexing where blackhat SEOers attempt to get listed high in the SERPs.

Spiders- Spiders are search engine robots or bots that crawl web pages on sites to index them and gather the content on the site.

Splash Pages- An introductory, beginning page on a website that generally uses Flash or another type of heavy graphics that usually has little value in SEO and can easily have no value to search engines but esthetic value to human visitors. These type pages are notorious for tricking users.

Splog- spam blogs that are often used to promote ads or new websites with content often scraped or stolen from other legitimate websites or blogs.

Static Websites - websites that rarely change but are cheap to build but cross website changes can be time consuming.

Stemming- the process of bringing words down to their base meaning; i.e. he runs, she ran, he is running, back to the original stem "run".

Stilted- webpages that appear to have language that is loaded with keywords and unnatural language.

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Temporal Data- data that is not necessarily fresh data but has other varying attributes.

Text Corpora or Corpus (plural)- a linguistics term; for SEO interests is a large, structured set of texts that are digitally stored and able to be retrieved in a structured manner.

Three-way Linking- An SEO term that refers to a technique used to deceive the search engines where one site links to the second site who links to a third site which in turn links back to the first site. A technique not endorsed by SEO-Metro.

TLD- Top Level Domains such as .com, .info., .biz, etc.

Upperfold-- refers to the viewable text on a folded newspaper; the upper half of a newspaper.

Uniform Resource Locator (URL)- an internet address such as http://www.seo-metro.com/seo-terms.html where the http is the access protocol, the domain name seo-metro.com and the file name or resource, in this case seo-terms.html with html as the file extension.

Yahoo! Slurp- Yahoo!'s bot that crawls web pages for later indexing and in the end, search results.

Web Crawler- machines and programs that crawl or "search" the web for usable information.

White Hat SEO- Search Engine Optimization practices that adhere to various search engine practices that benefits individual webpages and websites through positive on and off page optimization.

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