April 27, 2007- Microsofts
first quarter report of 2007 for online services increased by
11% yielding $623 million. The search engine marketing
news report claims that increase in the number of searches and
increase in revenue per search, according to an article
April 22, 2007- Performics
a Search Engine Marketing (SEM) and Search Engine Optimization
(SEO) company was bought out by Google when Google purchased
DoubleClick. Speculation is abound about what will
happen with Performics as it would seem to be an ethical conflict
with a search engine company having its own search engine optimization
April 21, 2007- Click-fraud
has increased to 14.8% in the first quarter of 2007,
according to Click Forensics of Austin, TX, up from 14.2% for
the last quarter of 2006.. Also, interesting to note that search
terms over $2.00 per click had up to 22.2% click fraud for the
first quarter up from 20.9% for the last quarter of 2006.
In the end, the one paying for the click fraud
is the advertiser who is already paying a premium for pay-per-clicks.
Search Engine Marketers have to follow the fraud closely in
order to protect themselves and clients.
April 18, 2007- Information
Week reports that consumer-generated content is a concern to
media company execs, according to Accenture's Annual
Report. almost 70% of respondents to Accenture's Search Enngine
Marketing survey acknowledged amateur reports, interviews, camera
shots, videos, etc. The Search Engine Marketing report says
that respondents will have to grow and adapt to the challenge
and will eventually include the social media reports within
their media coverage.
The Accenture Survey included top executives
from advertising, publishing, film, radio, internet, television,
video games and other media. 60% of respondents were from North
America and 40% were from Europe.