June 27, 2007- SEMPO
has recently opened its Advanced Search Advertising course with
13 lessons. The courses are designed to help marketers
with PPC, bidding and ranking, click fraud, SPAM, alternative
search engines and more for $2,250.
June 22, 2007- Business.com
is up on the auction block and is estimated to sell for
$300 to $400 million, according to Wall Street Journal Online.
The domain was purchased in 1999 for a reported $7.5 million which
set a record for the most expensive purchased domain name; professional
online marketers laughed in '99 over the purchase.
June 19, 2007- Google
is building a new data center in Iowa for a reported
$600 million. Google purchases 1,185 acres of which only 55 acres
will currently be used with the other acreage to be available
in the future, according to SearchEngineLand.com.
June 14, 2007- eMarketers
report, "Behavioral Targeting: Advertising Gets Personal",
projects that $1 billion will be spent for online targeted advertising
in 2008 which will nearly quadruple by 2011. The report claims
that the US only represent 11% in the 2008 figure.
June 13, 2007- eBay
has removed its Adwords from U.S. Google search. The
dispute between the two giants happened when Google was throwing
a party for its Google Checkout feature that coincided with eBay
Live party in Boston. eBay has refused to use Google Checkout
and it appears Google planned the party to compete with the eBay
party in a sort of protest for refusing to use their service.
eBay pulled their Adwords campaign and in the meantime Google
has canceled their Checkout Party, Let Freedom Ring.
June 6, 2007- Google
testifies before the US House Judiciary Oversight Committe
looking at the business communities' perspective on immigration
change. Laszlo Bock, one of Google's Vice Presidents, testified
on the status of Google and its need for foreign workers and those
foreign workers with H-1B status saying it is necessary for their
business, according to News.com.
Search Engine Marketing (SEM)- News