Dallas Search Engine
Marketing (SEM)- News 5-07:
May 31, 2007- Ebay has
purchased the search engine StumbleUpon
for around $75 Million. Ebay reports that 'StumbleUpon
is a great fit within their philosophy of creating new communities
geared for trusted commerce'. StumbleUpon has a reported 2.3 million
user base and also incorporates their own toolbar within web browers.
May 31, 2007- SearchEngineLand's
recent article from Stoney deGeyter points
out several thoughts to guide website owners
through search engine optimization strategies. The author
points out that with "quality copywriting, link building,
usability testing, data analysis, and the myriad of social networking
opportunities that seem to spring up over night" the process
can be daunting. The right approach is to determine a plan of
action and decide how much energy will be devoted to the search
area of SEO.
May 30, 2007- YellowPages.com
announces that it is expanding its sales staff across the United
States to target local communities that have yet to been
targeted by other yellow pages and local search engines. The company
says it plans to double its staff, now around 500 and its offices.
May 18, 2007- Google
is rumored to be in negotiations with Feedpower
a feed management, analytics and advertising company.
It appears Google would like to purchase the company for $100
million and likes the company for its RSS feeds and the advertising
included within it.
May 10, 2007- Google
removed some news sources from Google News after Playfuls[dot]
com was abusing the algorithm to get its stories into the listings.
Google reported that several sites were deemed not to be news
sources and were removed from its news results.
May 4, 2007- YouTube
is partnering with popular users to share revenue. This
is a new program and only invited attendees are allowed to participate.
The users will be able to control monetization of the content
they create and YouTube will place advertisements next to the
Search Engine Marketing (SEM)- News