Link
Profiles
A link profile is the sum
of all the inbound links that point toward the domain and
individual pages from outside sources. The entire link
collection can be analyzed and assessed to determine the
date of the links made (if available), the strength of the
links and also the quality by determining the surrounding
text and other links along with the page rank of the
particular page the links are located on, not just the page
rank of the index page of the website of the placed
links.
We can analyze the links to
determine necessary steps in creating a better link profile
and rest assured the search engines continue to evolve
thier code to better ascertain link quality and overall
link profiles.
Some critical elements
that constitute a link profile are:
- where the link resides
on the page- beginning, middle or in the
footer?
- what text surrounds the
link? Is it topically related carrying the same type
semantics?
- how many links are on
the page?
- is the page the link is
on rank for keywords or phrases that relate to the
link?
- what about the other links in
the page? Do they appear spammy or
unnatural?
- what is the page rank
of the page the link resides?
- is the page regularly
updated?
- is the linking process
growing over time or does it spike periodically?
- does the main website
the link on have authoritative inbound
links?
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